The collaboration, Airstream’s first with a lifestyle brand, “pays tribute to our nation’s parks.” The National Parks Centennial celebration is being held throughout the U.S. this year.
“Airstream founder Wally Byam was an innovator and a lover of the outdoors, who believed in an enduring promise of adventure, new experiences and faraway lands,” said Bob Wheeler, CEO of Jackson City, Ohio-based Airstream. “That same spirit is a cornerstone of the Pendleton brand, and together we are celebrating our national parks.”
Each of the 100 Airstream trailers includes features that enhance the outdoor adventure experience, such as a rear sport hatch for immersive views and easy loading/unloading of oversized equipment such as bikes or kayaks; roomy living spaces and lodge-like aesthetics; and park-inspired Pendleton decor and accessories. The 28-foot trailer can sleep six people, and its queen size bed comes with Pendleton bedding to provide total comfort at the end of an adventurous day.
“As we kick off the next century of the National Park Service’s critical work, we couldn’t be more pleased to have two of America’s most iconic outdoor brands join together to not only help us celebrate, but also help us preserve this country’s magnificent landscapes, rich history, and cultural treasures for generations to come,” said Susan Newton, vice president of grants and programs for the National Park Foundation.
The partnership between Airstream and Pendleton will be supported with marketing campaigns by both brands. The Pendleton Airstream has an MSRP of $114,600, and is now available at dealers nationwide.
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