REI Launches evrgrn, a New Brand of Outdoor Gear
According to a company release, evrgrn serves up rocking camp chairs, backpacks that keep 24-packs cool and portable picnic tables. The brand, focused on key moments when friends gather outdoors, includes a tent specifically designed for stargazing, a squishable and dimmable lantern and a sleeping bag with leg and arm openings to be worn from campfire to bed. Available exclusively at REI stores and REI.com the brand launches with 11 pieces of gear.
“At REI, we believe that an outdoor life is a life well lived, no matter where you are. evrgrn delivers on REI’s track record of quality and performance with thoughtfully designed and versatile gear so our members can focus on what matters most – having fun outside with friends,” said Nasahn Sheppard, divisional vice president of Product Design, REI Private Brands.
REI recognizes that the current generation, like generations before, is redefining itself in the outdoors. Designed from extensive customer research – tracking both macro-trends like urbanization and micro-insights like the campfire experience – the collection of gear serves the many young people who view the outdoors as something that starts at their front door, is part of everyday life and is best experienced with friends and family. Combining style and function for to increase versatility, evrgrn gear goes from the city park to the campsite to the concert, integrating seamlessly into the socially connected lifestyle of this generation.
In the spirit of REI, founded in 1938 by young friends who loved the outdoors, evrgrn gear is made with durable materials and quality craftsmanship that is built to last outdoors. The initial evrgrn line includes:
The REI, REI Co-Op, Novara and evrgrn brands are sold exclusively through the co-op’s retail stores, and online at http://www.rei.com.