Heartland president Chris Hermon noted, “The Landmark was the brand that introduced Heartland to the RV industry when the company launched in 2004. It’s a true flagship fifth-wheel and has developed a high level of brand recognition with luxury fifth-wheel buyers while also drawing in new customers with unique features and continual innovation.”
General Manager Andy Wesdorp reported that the Landmark experienced a record shipment month in July while posting a year-over-year 46% gain during parent company Thor Industries Inc’s fiscal fourth quarter, ended July 31.
“I believe that a key reason behind Landmark’s success is that there is absolutely no overlap in the six floorplans,” Wesdorp stated in a press release. “We want to offer dealers something for nearly everyone with distinctive features that target all segments in that high-end demographic. The end result is we hope that dealers retail sell all six models.”
New introductions at Open House are led by the Concord, offering a four-slide rear kitchen floorplan.
Key features include:
• Comfortable seating for seven with an extra-long sofa slideout.
• Fully equipped kitchen with a 21 cubic-foot fridge, dishwasher prep, and copious counter space.
• Seventeen windows throughout the interior creating space and natural light.
• A bedroom with a walk-in closet, backlit headboard, 22-inch deep dresser and power lift bed.
“The model change Landmark has contrasting colors throughout with dark cabinetry and light flooring that emulates residential interiors,” said Wesdorp. “Our design team put together some dynamic interior concepts for this ‘whole house’ model change that we can’t wait for dealers and customers to see.”
Coley Brady, vice president of sales and marketing for Heartland, noted, “The 2019 lineup has 20-plus standard features that are exclusive to Landmark. Our team really understands that luxury buyer and were able to lock in on those essentials that customers, and dealers, are looking for.”
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