At the Dallas Auto Show Wednesday (March 22), Ram Truck unveiled a new exterior color shade, “RV Match Brown,” for its Laramie Longhorn line of pickup trucks that is designed to match or complement RV graphics.
“The Ram Laramie Longhorn has deservedly become the world’s benchmark for upscale, capable pickup trucks,” said Mike Manley, head of Ram Brand, FCA – Global. “The Laramie Longhorn has earned the title ‘Luxury Truck of Texas’ from the Texas Auto Writers Association and there’s no better place to show off these updates than at the Dallas Auto Show.”
The luxurious Laramie Longhorn edition model is available across the Ram pickup truck lineup, which was launched as a standalone division in 2009, including 1500, 2500 and 3500 Heavy Duty models.
RV Match Brown is available as a two-tone combination with nine exterior colors including Black Forest Green, Bright Silver, Bright White, Brilliant Black Crystal, Delmonico Red, Maximum Steel, Pearl White and True Blue.
Ram’s RV Match Brown lower-body, two-tone, wheel flares, painted front and rear bumpers and running boards complement a bright chrome grille and painted tow hooks.
Ram 2500 and 3500 (single rear wheel) models get 18-inch polished aluminum wheels with brown-colored pockets, while monochromatic versions roll on polished silver aluminum wheels. Twenty-inch wheels are optional. Ram 3500 duallies get polished silver aluminum wheels with Laramie Longhorn edition-badged center caps.
Also new for Ram 2500 and 3500 Heavy Duty Laramie, Longhorn and Limited models is the 6.4-liter HEMI V8 as standard equipment, delivering best-in-class gas towing capacity of 16,320 pounds. Ram Heavy Duty Longhorn and Limited 4x4 models also come with Bilstein monotube shocks enhancing their already best-in-class ride and handling and are available with the 6.7liter Cummins Turbo Diesel, capable of towing more than 30,000 pounds.