Ram Truck Debuts ‘RV Match Brown’ Color Option

At the Dallas Auto Show Wednesday (March 22), Ram Truck unveiled a new exterior color shade, “RV Match Brown,” for its Laramie Longhorn line of pickup trucks that is designed to match or complement RV graphics.

According to a release, RV Match Brown replaces the White Gold color scheme and serves as the model’s new two-tone contrast color. It will be available from dealers in the second quarter of this year.

“The Ram Laramie Longhorn has deservedly become the world’s benchmark for upscale, capable pickup trucks,” said Mike Manley, head of Ram Brand, FCA – Global. “The Laramie Longhorn has earned the title ‘Luxury Truck of Texas’ from the Texas Auto Writers Association and there’s no better place to show off these updates than at the Dallas Auto Show.”

The luxurious Laramie Longhorn edition model is available across the Ram pickup truck lineup, which was launched as a standalone division in 2009, including 1500, 2500 and 3500 Heavy Duty models.

With more than 30,000 pounds of trailering capability, Ram Heavy Duty Laramie Longhorn editions have become a popular choice among buyers who rely on their truck to tow a recreational vehicle. In fact, the new RV Match Brown was chosen to closely match or complement a shade of brown that is frequently used in the exterior design of towable RVs, including premium fifth-wheel models.

RV Match Brown is available as a two-tone combination with nine exterior colors including Black Forest Green, Bright Silver, Bright White, Brilliant Black Crystal, Delmonico Red, Maximum Steel, Pearl White and True Blue.

Ram’s RV Match Brown lower-body, two-tone, wheel flares, painted front and rear bumpers and running boards complement a bright chrome grille and painted tow hooks.

Two-tone Ram 1500 Laramie Longhorn editions are equipped with 20-inch polished aluminum wheels with brown-colored pockets, while monochromatic versions roll on polished silver aluminum wheels.

Ram 2500 and 3500 (single rear wheel) models get 18-inch polished aluminum wheels with brown-colored pockets, while monochromatic versions roll on polished silver aluminum wheels. Twenty-inch wheels are optional. Ram 3500 duallies get polished silver aluminum wheels with Laramie Longhorn edition-badged center caps.

For 2017, Ram 1500, 2500 and 3500 Longhorn models will be updated with a new front-end look that includes bright chrome billet port grille with RAM lettering and chrome belt moldings. Ram 1500 Longhorn models also add standard Keyless Go, SmartBeam headlights and rain-sensing wipers for 2017.

Also new for Ram 2500 and 3500 Heavy Duty Laramie, Longhorn and Limited models is the 6.4-liter HEMI V8 as standard equipment, delivering best-in-class gas towing capacity of 16,320 pounds. Ram Heavy Duty Longhorn and Limited 4x4 models also come with Bilstein monotube shocks enhancing their already best-in-class ride and handling and are available with the 6.7liter Cummins Turbo Diesel, capable of towing more than 30,000 pounds.