Alpine Electronics debuts new $1,500 'In-Cooler Entertainment System'

The PWD-CB1 Alpine ICE features a wireless sound system in a rugged premium cooler

(Press Release) Alpine Electronics has expanded outside of the car to take the entertainment wherever the fun is with a portable sound system in a cooler. The new PWD-CB1 Alpine In-Cooler Entertainment (ICE) system is now shipping.

"For the past three years, we've produced Alpine Restyle vehicle-specific infotainment systems for the Jeep Wrangler, full-size trucks, and SUVs," said Steve Crawford, vice president and general manager, aftermarket business unit, Alpine Electronics of America, Inc. "Through this experience, we recognized the need for an entertainment system that could be used outside of the vehicle yet matched the lifestyle activities of these owners, which led us to develop the PWD-CB1 Alpine ICE."

The PWD-CB1 Alpine ICE features an Alpine sound system installed in a Grizzly Cooler and uses an innovative design that does not sacrifice storage capacity or cooling capability. The 180-watt Alpine sound system consists of a 2-way, 5.25-inch component waterproof speaker system with 4x10-inch bass radiators and a compact audio amplifier. The Bluetooth wireless connection provides audio streaming and pairs to a portable device in seconds through the illuminated control panel. The side-mounted 3.5-mm aux input is used for a wired connection to a portable device, while the 3.5-mm audio output links multiple PWD-CB1 Alpine ICE systems together for bigger sound. The PWD-CB1 Alpine ICE is powered by the included 16-foot cable that plugs into the vehicle's 12 volt auxiliary power outlet. When the PWD-CB1 Alpine ICE is connected to the vehicle, the monitoring system on the control panel signals the user if the vehicle needs to be started to prevent the battery from completely discharging.

Exclusive Design
The PWD-CB1 Alpine ICE upholds the distinctive Grizzly style while maintaining the sound performance of the Alpine system. The specially-designed speakers and bass radiators are recessed on the cooler's front wall and produce balanced sound that can get loud when needed. The Alpine components are housed in an exclusive enclosure that protects them from interior cabin moisture but is only 3-inches deep, for minimal impact on the cooler's 56-quart storage capacity.

The Alpine components are water resistant for easy cleanup, allowing the PWD-CB1 Alpine ICE to be used at outdoor activities like boating, fishing, water sports, camping and tailgating. The coated speaker grills are protected against corrosion, and rubber gaskets help keep water away from the control panel, speakers and electronics assemblies. A plastic cover and silicon rubber plugs shield the aux input and audio outputs when not in use. The PWD-CB1 Alpine ICE measures 34" L x 16 ¾" W x 17 7/8" H. Signature Grizzly features include molded-in heavy duty handles, BearClaw™ latching system, nylon rope handles with rubber grips, non-slip rubber feet, and a two-inch drain plug.

Suggested AccessoriesTo take the PWD-CB1 Alpine ICE on the go, Alpine suggests connecting it to the Goal Zero Yeti 400 external battery (sold separately, Alpine also suggests the Mighty Max Plus One Sports Cart with all-terrain wheels (sold separately, as a compatible cart for transporting the PWD-CB1 Alpine ICE.

The PWD-CB1 Alpine In-Cooler Entertainment (ICE) system is available for $1,500, visit for a store locator and approved online retailers.