“The focus on the redesign of the site was to keep it clean and simple,” said Troy James, vice president of sales for Dutchmen. “Consumers desire a web experience that’s intuitive and a site that’s easy to navigate. We think our new website is all of that and more.”
The new site design was driven internally by Dutchmen’s sales and marketing department, with the intent to provide dealers with the latest in marketing tools and support to help further propel the Dutchmen product line sales. The “responsive design” functionality enables it to work on any device, from desktop computers and tablets to smart phones.
“We wanted to make everything the consumer needed just a click or two away within the new site,” stated James. The “Build Your Own” feature, “Find A Dealer”, “Customer Service,” and a brochure download link are all available on the homepage. And while ease of use was important to the Dutchmen team, selling the RV lifestyle was just as important.
“We’ve been building RVs for 27 years and have seen literally tens of thousands of people enjoy the benefits that our products bring to families,” James said. “By using great lifestyle shots and a rolling view of our product breadth, our intent was to make a direct connection between families and individuals enjoying the outdoors and our products which have helped enable that experience all of these years. We believe we’ve accomplished that with our new site, and we’re really looking forward to the response of our dealers and RV customers.”