Looking to spend some time exploring the countryside in the all-new 2015 F-150? Now it’s possible to sleep comfortably inside a Ford-branded truck camper, thanks to recreational vehicle builder Livin' Lite, which has agreed to license Ford-branded recreational products for the all-new 2015 F-150 pickup.
Livin' Lite, an RV manufactuter owned by Thor Industries, worked with Ford designers to adopt design cues from the aluminum-bodied F-150 into the aluminum campers. The 2015 F-150 is up to 700 pounds lighter than the 2014 truck, and Livin' Lite campers are typically 30 percent lighter than the competition – this weight-saving combination is designed to improve fuel efficiency for RV customers
“I can’t tell you how excited we are to work with a company as prestigious as Ford and bring their iconic brand name back into the RV industry,” said Scott Tuttle, president of Livin' Lite. “Ford believes enough in our unique aluminum construction to allow us to carry the ‘Built Ford Tough’ label, which says a lot.”
In the 1970s, Ford had a dedicated RV division with a team of engineers and marketing professionals. Beginning in 2013, Livin' Lite began working with Ford designers to adopt design cues from the aluminum-body F-150 into their aluminum campers. Today, Livin Lite' licenses Ford trademarks and is fully responsible for designing, engineering and manufacturing Ford-branded recreational products with input from Ford Design.
The debut Ford-branded camper model design was scheduled to appear at the National RV Trade Show in Louisville, but production was not completed in time. Instead, an F150, minus the truck camper, was on display in the Livin' Lite area.
Livin' Lite plans to release other models in time for sale in 2015. The lineup of Ford-branded RVs will include tent campers, travel trailers, truck campers, toy haulers and fifth wheels for sale through Livin Lite dealers.
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