The RV will wind its way through dozens of other locations like the Grand Prix on Belle Isle, the Manistee Forest Fest and the Farmington Hills Campout, before making the last scheduled stop on Sept. 3 at the Labor Day Bridge Walk.
A list of dates and events is at bottom.
"Pure Michigan is all about promoting the quality of life we enjoy in Michigan to visitors and residents alike," said Elizabeth Parkinson, senior vice president of marketing and communications at the Michigan Economic Development Corporation, the state agency responsible for the Pure Michigan campaign. "Our state parks and recreation areas, as well as Michigan-based companies like Hudsonville Ice Cream and Meijer, contribute to making this state a great place to live, work and play. We are excited to be part of the effort to get that story out through this RV tour."
The partnership’s goal is to bring a custom-decorated, 32-foot recreational vehicle carrying free samples of Pure Michigan Caramel Apple ice cream to community festivals, special events and Meijer store locations across Lower Michigan.
The special ice cream flavor, developed exclusively for the DNR, evolved from a recipe contest opened to Michigan residents earlier this year and was chosen by a panel of judges in February.
Dave Peterson, Meijer public relations manager, said his company is proud to help showcase the special places and flavors of Michigan.
“We understand how important our state parks, forest campgrounds and cultural heritage are to our communities,” Peterson said. “This is a fun opportunity to combine Michigan-made products with the message about all the great parks and outdoor recreation this state has to offer, in a unique way.”
According to Ron Olson, chief of the DNR’s Parks and Recreation Division, representatives will hand out ice cream at various tour stops while also offering information about the DNR’s popular Recreation 101 education/outreach program and the state’s Recreation Passport.
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| The drivers of the Passport to Summer RV Tour pose outside the Hudsonville Creamery & Ice Cream Company. |
“This tour is a terrific way for the DNR to talk with people who love the outdoors, as well as those folks who don’t have as much experience out in nature,” he explained. “If you want to learn about Michigan’s awesome outdoor recreation – biking, hiking, fishing, camping and more – our Recreation 101 program can easily help you get started through the more than 400 events taking place this summer.”
Dennis Anderson, marketing manager at General RV, said everyone at his company is excited about the 2012 tour.
“It’s our second year as part of the tour,” Anderson explained. “We are honored to support what we believe is Michigan’s greatest attraction – our beautiful Michigan state parks.”
Keep tabs on the Passport to Summer RV tour schedule of stops and events at www.michigan.gov/recreationpassport and through tour updates and photos posted on the DNR’s Facebook page (www.facebook.com/midnr) and Twitter feed (www.twitter.com/michiganDNR). A complete list of Recreation 101 events is available at www.michigan.gov/rec101.
Recreation 101 events are free, but entry into all state parks and recreation areas requires a Recreation Passport.
Passport to Summer RV Tour (Remaining) Dates
- Summer in the Village, Lathrup Village, June 16-17
- NCLI event, Lansing, June 19
- DNR Kick-Off to Summer, Detroit, June 22-24
- Meijer Jackson, Jackson, June 25
- Lansing SOS, Lansing, June 28
- Hershey's Track & Field Games, Holt, June 29
- Grand Rapids Meijer, Grand Rapids June 30
- Manistee Forest Festival, Manistee July 4-7
- Meijer Grand Opening, Bath Township July 8
- NCF- Gander Mountain, Traverse City July 11
- NCF- Meijer, Traverse City, July 12
- Michangander Bike Race, Indian Lake, July 14
- Houghton Lake Library Fun Day, July 18
- Meijer, Bay City, July 19
- General RV, Birch Run, July 20-22
- Meijer Kids Day & Ionia Free Fair, Ionia, July 24-28
- Coast Guard Festival, Grand Haven, July 30-Aug. 4
- Wayne County Fair, Belleville, Aug. 6-11
- UP Fair, Aug. 13-14
- MIS, Brooklyn, Aug. 16-19
- Partner with Sunrise Side Tourism group, Tawas City-Mackinaw, Aug. 21 - Sept. 1
- Mackinaw City, Sept. 2
- Labor Day Bridge Walk, Mackinaw City, Sept. 3
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