Pure Michigan marketing campaign invades Comerica Park

The Pure Michigan logo will be on display high atop
the light tower behind right field. Or, right about where
Prince Fielder will be sending some home run shots.

Author's note: With today being Opening Day for the 2012 season, I'm excited that two of my favorite things have come together - the Detroit Tigers and Pure Michigan. Now, when I'm watching my beloved Tigers on TV or in person, I'll also be seeing the Pure Michigan logo reminding me that when I'm not at home or in Comerica Park, I should be camping somewhere in the Great Lakes State (or any of its neighbors)!

LANSING – With opening day just around the corner, Pure Michigan and the Detroit Tigers have announced a new partnership to showcase Pure Michigan throughout Comerica Park. The focal point will be the Pure Michigan logo set against the Detroit skyline high atop the light tower located in right field.

Visitors to Comerica Park and fans watching on television will also see Pure Michigan displayed on the bench backs and railings for both the Tigers and visiting team dugouts, as well as behind home plate as part of the diamond view rotation.

“We are excited to bring the Pure Michigan message to baseball fans at Comerica Park and those watching Tigers games on television around the country,” said George Zimmermann, Vice President of Travel Michigan, part of at the Michigan Economic Development Corporation. “We also will be running Pure Michigan television commercials during Tigers games in select out-of-state markets.”

The Pure Michigan light tower sign and dugout presence will remain in Comerica Park throughout the next three years. The sign will be approximately 150 feet up on the light tower.

“We're genuinely thrilled Pure Michigan will have high visibility within Comerica Park," said Steve Harms, Tigers' Vice President of Corporate Partnerships. “What makes this partnership unique is the impact it will have on promoting the state of Michigan to the business community and the millions of baseball fans around the country. This is a relationship that will resonate both nationally and internationally in terms of media exposure to potential tourists to our great state, and will complement Pure Michigan's efforts.”

More than 2.6 million fans are expected to be in attendance at Comerica Park this year, with more than 25 million television viewers expected to watch Detroit Tigers baseball in 2012. Additionally, close to 2,000 visiting media come to Comerica Park each year to cover teams competing against the Tigers. This year, visiting media will also receive information from Pure Michigan about key events happening in 2012, as well as information on fun and famous destinations found within a short distance of Comerica Park.

Travel Michigan, part of the Michigan Economic Development Corporation, is the State of Michigan’s official agency for the promotion of tourism. Travel Michigan markets the state’s tourism industry and provides valuable visitor information services. For Michigan travel news and updates, go to michigan.org.