Has anyone ever heard of 'cooler corn'

RV Education 101 recently had this link on their Facebook page.

It's something called"cooler corn" and it's nothing more than putting shucked ears of corn into a clean cooler, then pouring boiling water on them, closing the lid and waiting 30 minutes.

Here's the link to the story:
http://www.bonappetit.com/blogsandforums/blogs/badaily/2011/09/cooler-corn.html